Case study
How we helped the B2B lending platform launch an MVP
Learn how we designed the fintech funding platform from A to Z utilizing our UX/UI product expertise and creative power, along with a thorough reflection of the client's goals and requirements.
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About Playter
Playter is an innovative solution that transforms invoices into flexible payment options for SMEs. Playter gives businesses a subscription-based opportunity to take charge of their payments, reduce burn rate, increase runway, and accelerate growth. By converting any invoice into a Buy Now, Pay Later option, Playter empowers businesses to navigate the financial challenges of scaling and stay focused on what they do best - building and expanding their projects and offerings.
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The challenge
The challenge for us was to revamp the platform from top to bottom, rethinking and redesigning everything from the sign-up process to the dashboard functionalities. The guidance and input that we received from Playter helped us drive the project forward with our unique vision and expertise.
Playter needed an advanced and reliable UX/UI product design that would allow them to stay flexible as the platform develops and attracts new users.
As the platform expanded, Playter’s needs were changing quickly. So ensuring that flexibility was a key priority for us. With the addition of brand new services like Playter Card, White label, Marketplace, and Playter Paid, our focus shifted towards adding more UX/UI prototypes, design systems, and pre-development support.
On top of that, we had to showcase Playter as a product with a concise brand identity. We needed to ensure that all its brand assets were aligned and that Playter truly stood out in its market niche with a distinct and unique style and design.
The results
Since the beginning of the project in 2021, we’ve helped Playter reach its goals by delivering multiple interfaces for the platform. In addition to improving the overall user experience, these have also proved to be essential in attracting potential investors for the company.
Here’s a list of the key project deliverables: main product’s web interface, website design, admin panel, sales and investment decks, broker’s platform and evolution of the brand identity.
Playter’s clear guidance, creativity, willingness to try different solutions, and deep knowledge of its audience, combined with our technical and industry-specific design expertise, were crucial for the successful implementation of the project.
Everyone in the team has enjoyed the work of Pixels & Sense, and we also have potential new investments coming from potential customers. Overall, the platform looks great, and everyone’s providing great feedback. Their market understanding and the quality of their work are outstanding.
Designing for Playter has been a true test of our powers. Creating all the essential UX/UI design interfaces from A to Z required us to pay close attention to every detail and bring our A-game. We made sure that Playter will be delighted with the product design, and that it will make an impact on the platform’s overall success and exceed expectations. Our unique product expertise, client-centricity, commitment and creativity helped us to extend our relationship and continue supporting the customer beyond the initial project delivery.
Looking for help with your fintech product design?
If you’re a seed to a Series A fintech startup or an SME and you take your digital presence seriously – let's get in touch.
We have worked with dozens of fintech businesses, from investment brokers to crypto neobanks to BNPL providers, and we know how to fix your product design once and for all.